Earn CreditsEarn Credits for wool bedding and see how EWE can help to transform the Industries
I believe in direct marketing as a tool for world change. — Eliana Jantz …I believe that one of the most important forces for world healing will come through a transformation of the world’s industries. We, at Shepherd’s Dream are a group of inspired individuals who are dedicated to using our experience, skills and abilities for this important process. We are bed makers. Since 1982, we have been evolving the design, fabrication techniques and the material sources for the healthiest beds in North America — wool being the primary ingredient. We have been collaborating directly with our local woolgrowers since 1993. Several years ago a carding mill was built in Montague, California — a monumental effort by shepherd Patrick Holland in order to supply quality wool batting for the all wool mattresses we make. The mill cards the highest quality wool batting we have ever worked with. It represents a positive new direction for the ailing domestic wool industry. Truth be told, most wool mills in the country have closed down and the sheep population has diminished by 90% since 1950. Our wool supplier in Canada, a multi-faceted company called Custom Woolen Mills in Carstairs, Alberta, pressed a dead mill back into service. It is a full processing plant. They wash, dye, card, spin, sew and knit. They call themselves a working museum. Their carding machines date back to 1868 to 1910. Their spinning mule dates back to 1910 and is the only operational one in Canada. They have however replaced some of their museum pieces as they upgrade equipment in order to maintain and improve production quality. The small family owned company is committed to producing the purest wool batts possible. To that end they only buy raw wool that doesn’t include bum and belly wool. Our goal is not only to keep the wool industry alive, but to see it thriving. With a little bit of coordinated effort, this can happen! We are also direct marketers and communicators. As we learn about all aspects of the product we make, we pass that information on to EWE, and you in turn can support companies like Shepherd’s Dream through purchasing these products. We’re calling this the "New Industrial Revolution" and it needs EWE to be a part of it. As direct marketers, we do not wholesale our product. This takes a lot of pressure off of the ‘manufacturing’ end of what we do, and allows us to maintain very high product standards. Our focus remains on using only the healthiest ingredients from the healthiest domestic sources made in our cottage industry workshops by wool artisans who love what they do. We seldom use paid media advertising, and if we do, it is to provide contact information as a service to the public who needs to know that this kind of product is available. Word of mouth is our best advertising — thanks to EWE! |
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